Strategy
The Art of Reframing a Brand Through Press
How strategic narrative repositioning transforms market perception and opens doors to new opportunities.
5 min readNovember 15, 2024
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Founders Library
Strategic insights on narrative-driven PR, brand perception transformation, and media strategies that build lasting credibility.
Philosophy
PR That Lifts Markets, Not Noise
The difference between attention-seeking tactics and credibility-building media strategies.
4 min readNovember 8, 2024
Process
Perception First. Headlines Second.
Why understanding current brand perception is the essential first step before any media outreach.
6 min readOctober 28, 2024
Tactical
How to Craft Media Kits Journalists Trust
Building press materials that earn respect and responses from busy journalists.
7 min readOctober 15, 2024
Leadership
Why Founder Voice Drives Narrative Momentum
The authentic founder story as the engine of sustainable brand credibility.
5 min readOctober 1, 2024
Case Study
Brand Revival PR for Portfolio Companies
Strategies for transforming overlooked companies into market-recognized brands.
8 min readSeptember 18, 2024